The Challenge​

​

Each client came with a distinct need and a different context. Rock and Pond Consulting needed a clean, professional brand identity built to scale. Bear Creek Community Church needed signage that guided hundreds of people through a physical space clearly and confidently. La Santisima needed a multi-page menu that balanced bold personality with real readability under restaurant conditions.

​

What I Did

For Rock and Pond Consulting, I designed the logo based on the client's vision and brand direction, now live across their website.For Bear Creek, designed A-frame directional signage and printed info cards prepared to vendor specs. For La Santisima, built a multi-page menu in InDesign with a typographic hierarchy that made a complex offering easy to scan.

​

Outcomes

Print-ready files delivered across signage, menus, handout cards, and brand marks. Every system is built to stay consistent across formats, sizes, and future use without needing to start over.

​

Reflection

Print design demands a different kind of discipline. Once it goes to the printer, there is no pushing an update. Every spacing decision, font size, and color choice has real consequences for how people navigate a space or read a menu. These projects sharpened that instinct in me.